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«Шаги / Steps» Журнал Школы актуальных гуманитарных исследований

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SHAGI/STEPS 6(4)

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Naive copies of artistic masterpieces: On the problem of perception of a “naive” sign

A. V. Volodina
Institute of Philosophy, Russian Academy of Sciences (Russia, Moscow)

DOI: 10.22394/2412-9410-2020-6-4-141-150

Ключевые слова: naive art, folk art, perception, sign, sensation, perceptive subject, authenticity, included middle, occasion of experience, C. S. Pierce, B. Massumi

Аннотация: This paper examines the cultural phenomenon of naive copies of classical works of art that emerged as a common practice in the early Soviet years and functioned as a specific form of mass culture. One major issue with this kind of art, including naive paintings and folk art rugs, is to uncover how its artistic effect works. We suggest that it arises as the ludic effect of the “included middle” (the term suggested by Brian Massumi). It appears as a variative redundancy and may actualize itself (or not be actualized at all) in different ways, including but not limited to reattributing the perceived qualities of originality and uniqueness to banalized masterpieces. Using the conceptual frame of Charles Sanders Pierce we analyze the dynamic productive ability of a “naive” sign and also suggest an approach to the ambivalence of the perception of a “naive” sign based on the notion of twofoldness of a visual image. The study concludes that due to the specific authenticity of naive copies their artistic effect as a sign dynamic may serve as a case to reflect upon the possibility of art as a space for common forms of experience. It may also be considered as a trigger for the distinctive mode of perceiving subjectivity as an “occasion of experience”. The process of producing new, unstable, ambivalent modes of seeing and perception could be an important cultural function of Soviet naive copies in today’s artworld.

Acknowledgements: The author is immensely grateful to Larisa Kashuk and Andrei Sazonov, collectors of and researchers into naive copies of Russian masterpieces and folk art rugs, for the opportunity to become familiar with the unique visual materials which became an object of this study.

Для цитирования: Volodina, A. V. (2020). Naive copies of artistic masterpieces: On the problem of perception of a “naive” sign. Shagi/Steps, 6(4), 141–150. (In Russian). DOI: 10.22394/2412-9410-2020-6-4-141-150.